De Lijn introduces a new set of travel tools, making it easier for their customers to take bus or tram. Thanks to these tools people don’t need to worry about anything while commuting, they are able to daydream about whatever they want. For example about their favorite kind of movie or about how weird the nineties actually were.
In print and radio we focused on a tool that reminds people when to get off, using push messages. Thanks to this functionality people can take a nap whenever they want and without need to worry about missing a stop.