Even a few months after the national elections, some politicians still have their posters stuck on billboards and walls across Belgium. Those 12 weeks have clearly been tough on them: constant exposure to the sun has damaged their skin. An opportunity for cosmetics brand Gerard's to warn people about the danger of unprotected sun exposure.
What we did.
By putting a sticker frame over the politician’s damaged skin we drew the attention to the danger of unprotected sun exposure. The copy "The sun damages. Protect your skin", together with Gerard’s sun care range showed what needed to be done.