On October 11th, the Red Devils played the decisive World Cup qualification match against Croatia. We reported all match facts on our Facebook page and reenacted all highlights with Jupiler cans. For several weeks, Jupiler had been selling special edition beer cans of all Red Devils players, so instead of the traditional online reports, we made one by using beer. This way, fans could follow everything live on Jupiler's facebook page.
In just 90 minutes, our reports got more than 22.000 likes, 3.000 shares, 1.000 comments and reached over 733.000 people on Facebook.