To the joy of music lovers worldwide the well-known dance festival Tomorrowland will be held two weekends this year. The people living around the area though are less excited. Having lost the lawsuit, they can’t do anything else than to suffer the festival. Or can they?
What we did.
Yes they can! Neckermann sent locals a letter, telling them they understand their complaint. But that’s not all. Locals also receive a discount if they book a holiday during the festival. Our solution leaves both locals and party animals happy. Now that’s a win-win.